Social media marketing is crucial for any brand large or small.

To do it right, social media marketing involves a lot of time, dedication, strategy upkeep, lots of monitoring, and tracking your efforts to constantly improve your strategy. It’s fun, creative and super important but not all brands have the internal resources to do social media marketing right.

In this post, we will explore what it takes to run an effective social media marketing strategy so that you can determine if you run it in-house or you outsource this strategy.

Why Your Brand Needs a TON of Social Media Efforts

Social media marketing benefits brands in a variety of ways. This type of marketing used to just be about engagement and was “nice to have” but now it’s crucial for brand health. Let’s take a look at the benefits.

• Lead generation
• Consumer retention
• Thought leadership
• Brand awareness
• Social proof
• Get in front of new audiences
• Engage with current consumers

Define Your Social Media Goals and Needs

Nearly half of brands report that defining their social media goals is a challenge for them.

Whether you’re going to run social media marketing in-house or hire help, you need a clear view of your goals before you can move forward. The most common goals are:

• Increase brand awareness
• Sales
• Lead gen
• Engagement
• Follower growth
• Increase website traffic

Social Media Marketing Considerations to Keep in Mind

Whoever runs your social media marketing needs to be an expert at it and have the capacity to scale it.

Many brands that outsource social media marketing worry that they will lose control over their strategy. But that’s not the case! You will have weekly meetings, the ability to approve assets before they’re published, set a budget, and more. 

Benefits of Outsourcing Social Media Marketing

If you don’t think running social media marketing for your brand in-house is an option, don’t fret! Plenty of brands come to this conclusion and outsource this strategy. Benefits of outsourcing include:

• Scale efforts
• An agency will have expertise and will know all the steps to building you a stellar social media presence
• Identify opportunities for your brand
• Gain audience insights to use to make business decisions
• Grow your brand's presence
• Save time in-house
• Gain someone(s) with a ton of knowledge and best practices
• They’ll already have access to the social media marketing tools necessary to have a solid strategy
• Strategy optimization
• Increase social media response times
• An agency stays up to date with the constantly changing social algorithms
• Paying an agency is cheaper than hiring a full-time employee to run your strategy 

Outsourcing Options

Social media marketing agencies are very prevalent. Of course, we prefer you go with Rossman Media, but you have options!

If your budget is limited, you can go with a freelancer from sites like UpWork. Just be sure to vet their work.

If you have a decent budget, a social media marketing agency is your best bet. With an agency, you get a whole dedicated team. Not to mention, they specialize in exactly what you’re looking for.

Questions to Ask Social Media Marketing Agencies

If you decide to outsource social media marketing, vet a few agencies. Look at their portfolios and see if their work aligns with your brand. When you’ve identified a few agencies that fit your brand, ask them some questions to help you choose which one will work for you.



• How much time per week will you need my help/guidance for social media marketing?
• Do you understand my brand voice and values?
• What is the cost per month for your services?

Do you outsource your social media marketing? We’d love to read all about your experience outsourcing in the comments below!