Marketing Consulting
Built for the NOW
Award-Winning Marketing Consulting Services for Fortune 500's to Local Businesses
Your consultant becomes a part-time CMO, responsible for leading the marketing strategy and managing the marketing department.
The ONLY Marketing Consultant You'll Ever Need
Gain access to our senior-level social media experts for one monthly flat rate
🚀 Rossman Media is a full-service global creative + media agency with a focus on social media.
🚀 We can take over your entire marketing strategy and execution, or just fill a few holes through our a la carte service model.
🚀 Our staff is comprised of senior-level strategists, some of which worked at Facebook, Google, Shopify and more.
🚀 We are a TikTok agency partner which means we get access to the 4 million influencer database, the latest trends and a dedicated account rep.
Marketing Consulting Services
Our consulting offering packs a punch. Watch out Mike Tyson!
Lead Your Marketing Department
The best marketing department executives trust their marketing teams—and that’s doubly true for a part-time CMO.
They’ll check in with marketing directors and help them make tactical decisions about developing and promoting within teams to create an internal leadership pipeline. They’ll also be able to identify when teams need to grow, and new positions need to be added.
Develops Marketing Strategies
Part-time CMOs need to have an especially strong understanding of marketing strategy with an innate understanding of the industry, including the latest trends. This knowledge empowers them to revise, adjust, or completely overhaul your company’s current marketing strategy.
They’ll also ensure your teams have the resources they need to build and execute marketing campaigns, checking in along the way to make improvements as marketing trends change.
Establishes & Tracks KPIs
Key performance indicators (KPIs) are invaluable because they indicate whether or not your marketing efforts have been successful. A part-time CMO will develop KPIs so teams have goals to work toward with milestones that help them gauge their progress.
Marketing Consulting
Case Studies
We’ve worked hard to produce over 200 published case studies, 600+ reviews,
and plenty of video testimonials. You should see them.
Industry:
Professional Association
Challenges:
Having hired three different marketing directors in a year, Worldwide ERC® faced the challenge of finding a consistent strategy for their marketing efforts. In addition, the execution of the marketing activities was done by a loose network of freelancers who weren’t unified by a single strategy and who often did not communicate with each other. Worldwide ERC® approached our team looking for a solution to drive their marketing strategy.
Solutions:
We built a scope for Worldwide ERC® that positioned one of our senior strategists as the organization’s Fractional CMO and another team member as a Fractional Marketing Manager. The Fractional CMO role meets with Worldwide ERC’s VP of Product Development on a weekly basis to discuss key marketing initiatives and attends a monthly executive leadership meeting with the CEO. In addition, the Fractional CMO works directly with the organization’s product managers to develop campaigns for their goals.
Results:
We delivered on the paid registration goal for each of the last five major conferences, the key revenue driver for Worldwide ERC®,
EXCEEDING REVENUE GOAL BY 26% IN 2022.
We developed a consistent brand style and design approach for Worldwide ERC®’s marketing collateral and research reports. Our efforts saw a
21% GROWTH in social media following and a
16% INCREASE in engagement rate on LinkedIn.
Industry:
Recruiting & Staffing
Challenges:
FloodGate Medical came to us with a disjointed and inconsistent marketing strategy, but the internal talent and resources to accomplish amazing things.
Solutions:
Using our Fractional CMO retainer scope, we were able to develop a marketing strategy based on the customer journey (awareness, interest, conversion and lifetime value) to provide direction for Floodgate’s internal team of resources. Through our team of specialists, we provided them creative, web and CRM tactical support.
Results:
We supported a CRM and marketing automation integration with database growth of
OVER 200% TO OVER 150K PEOPLE, email CTR of
OVER 4%, and
OVER 50K EMAILS sent every month. We lead a website redesign and development resulting in
TRAFFIC GROWTH OF OVER 100%
and inbound lead
INCREASE OF OVER 150%.
Our work saw OVER 3 MILLION social media impressions per year with a
4.3% ENGAGEMENT RATE (twice the industry average). All of this resulted in
2X REVENUE GROWTH three years in a row.
Industry:
Technology
Challenges:
Bizco Technologies needed engaging video case studies to help their sales team illustrate to prospects their various services, range of customers and client success stories.
Solutions:
Our content team traveled to Omaha, Nebraska and Clearwater, Florida to conduct interviews on-location at Bizco’s selected client list. Onsite, we captured B-roll footage of the client’s offices with Bizco staff interacting with the client.
Results:
Bizco now has a
LIBRARY OF 15+ VIDEO CASE STUDIES to demonstrate their client successes. Thee full library can be viewed at
bizco.com/success-stories.
