12 Ways to Make Your Social Media Strategy Actionable Today

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12 Ways to Make Your Social Media Strategy Actionable Today

Alex Rossman • Mar 18, 2022

12 Ways to Make Your Social Media Strategy Actionable Today

Where there is an audience, there is an opportunity to create brand awareness, engage with current and potential customers, generate sales, and solidify your branding. And the largest audience you will find is on social media.

To implement an actionable social media marketing strategy, there are a lot of steps and you need to dedicate a lot of time. If you know you need the type of strategy that we outline below but don’t have the dedicated time, there are agencies like ours that can do it for you. And if you outsource, it’s still a good idea to have a pulse on what an actionable social media strategy looks like.

To help you sort through all the platforms and strategies, we’ve put together this post. We will explore actionable strategies that are easy to implement so that you can get started today!

Run an Audit

The very first thing you need to do is run a social media audit. Identify the channels your audience is most interactive on, learn who they like to follow on social and your top performing posts.

These valuable insights will build a foundation for your social media marketing strategy. You’ll extract data from the social media platforms you’ve been active on and your Google Analytics.

Define Your Goals

What would you like to see from your social media marketing efforts?

Do you want to generate leads? Increase sales? Build a following? Feel free to set lofty goals and organize them so that your social media marketing strategy is contributing to your overall business goals.

These goals will steer the type of posts you publish. If you want to generate leads, you’ll create a strategy that entices your audience to fill out a lead capture form. If you are wanting to increase sales, you’ll add in shoppable links. Etc. You get my drift.

Address Pain Points

At this step, you’re almost ready to start formulating your social media posts.

Before you compose your messages, consult your buyer personas and get a good grip on the pain points that your brand solves. List them. Then start ideating different content you can write to share on social that addresses your target consumers’ pain points.

Content that addresses pain points positions your brand as a thought leader and a viable solution to what consumers need.

Choose Your Tool

An actionable social media marketing strategy usually involves a tool or a few.

There are all-in-one tools, social media monitoring tools, analytics tools and more. We encourage you to try a few tools out to see what works best for your workflow and budget. Most offer a free trial.

Use a Social Editorial Calendar

Whew, that was a lot of steps and items to put in place before you start coming up with quippy social media content.

Now that you’re ready to compose, consider creating a social media editorial calendar. This will help you collaborate across your team, organize your messaging, and more.

Two things to keep in mind when creating your editorial calendar. First, schedule posts in advance. Second, create posts that are tailored to each social channel.

Post at Optimum Times

Believe it or not, extensive research has been done on when to post on social media to elicit maximum engagement.

Optimum post times differ by channel as each audience is unique. But don’t worry, we wrote a post all about it!

Engage With Influencers

Influencers have a large audience and the right influencers will have a large audience interested in your brand.

Identify these influencers and follow them on social. Engage with their posts, share theirs on your brand’s social channels and reach out to them for solidified partnerships when the budget allows.

Their third party recommendations of your brand are extremely valuable.

Create Facebook Groups

Interact with your current and future consumers in a Facebook group created by your brand. These groups are a good way to bring your audience together in one place as you position your brand as a thought leader in your industry.

Creating groups on Facebook is simple. Click “Groups” in the left hand bar of your Facebook feed. Click “Create Group.” Choose your group name, set your settings and add your branding. When it’s all filled out you will click “Create” and you can start promoting your group and inviting members.

Use Video as Much as Possible

Social media posts that use video get 48% more views than plain text posts. So clearly video is king and your audience prefers to digest video content instead of a wall of words.

Experiment with product demos, live streaming, interviews, tips, etc.

Be Strategic With Hashtags

Hashtags make your posts “findable” and help your social posts get seen by users who don’t follow you yet. You can even start your own hashtag to track engagement.

You don’t want to just cram your posts with hashtags, it’s tacky. Instead use a few strategic ones in each post and we like Hashtagify to find hashtags with good engagement metrics.

Make Use of User Generated Content

Consumers trust brands less and their peers more. Instead of self promoting your content on your social media channels, incentivise your customers to create content about your brand and use it in paid and organic posts.

Embrace Customer Service on Social Media

With 90% of consumers reporting that they’ve reached out for customer support on social, it’s clear that customer service is now taking place on social media.

Not only do consumers expect you to be available for social customer support, they expect fast response times. Be sure to dedicate the time and manpower for this crucial piece of an actionable social media strategy.

Do you have additional tips for making a social media strategy actionable? We’d love to read your insights in the comments below!

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