LinkedIn may not be as cool and as fun as other social platforms, but it’s the number one way for businesses to connect with other businesses and thought leaders.

Just like the other social platforms, LinkedIn is constantly adding more functionality for marketers to do their jobs effectively.

Because the world of social media is constantly changing, Rossman Media aims to always put the most important social media marketing information in front of you. In this post, we will explore all the latest updates happening on LinkedIn so far in 2022.

Gen Z Insights

In November, LinkedIn published insights into trends among Gen Z. Afterall, this demographic is about to make up the biggest consumer spend. Some key findings include the fact that Gen Z is the fastest growing audience demographic on LinkedIn, they visit LinkedIn at least once per week, and Gen Z is leading the “great reshuffle” as over half are considering quitting their jobs. 

To read more about Gen Z and social media, you can access the full report here.

New Creator Tools

LinkedIn Live is now available for members on the platform who meet certain criteria. In creator mode, LinkedIn Live allows people to live broadcast to their followers. 

LinkedIn Live has been around for a few months and already, Live videos see 7x more reactions and 24x more comments. Obviously this is a fruitful way to engage with your audience.

In addition to LinkedIn Live, creators also now have access to newsletters–another way to engage your audience. Straight from the source, LinkedIn had this to say about their new newsletter functionality: “Whenever you publish a new article in your newsletter, your subscribers are automatically notified via push, in-app, and email notifications so they stay up to date with your latest content.”

What do these new tools mean? Well, there is more opportunity to position your brand as a thought leader in your industry. They also mean there are more lucrative ways to partner with influencers who can use these features to talk about your brand.

LinkedIn Groups

LinkedIn Groups are nothing new but what is new is that LinkedIn created a mega-group for digital marketers. LinkedIn Partner Community is a place for digital marketers to connect and learn about all the latest LinkedIn insights to apply to their social media marketing strategies.

LinkedIn explains the group: “The group is designed specifically for marketers who want to take their efforts to the next level. We want to increase the synergy and collaboration between our marketing partners, customers, and internal experts to help everyone involved reach new heights. If you’re interested in getting the most out of LinkedIn for your marketing, and learning how various third-party connections and enhancements can improve your results across a variety of focuses — from content and creative to targeting to lead generation and beyond — this group is for you.”

Insights From LinkedIn’s Spark 2022 Conference

At the beginning of March of this year, LinkedIn hosted its second annual Spark Conference. The shindig was aimed at helping LinkedIn members maximize their success on the platform. 

You can stream the presentations here and the primary topics addressed were building a personal brand, growing your network on LinkedIn and leveraging it and knowing what to do with data. 

New LinkedIn Podcast

116 million Americans tune into podcasts at least monthly. So it’s no surprise that LinkedIn is taking advantage of podcast popularity and has started their own.

The podcast features internal and external experts who discuss professional trends. 

You can tune into the episodes on your favorite audio platform.

Next Steps For Rocking Your LinkedIn Presence This Year

This post dove into new features and insights from LinkedIn. If you're new to using the platform for marketing purposes, read this article. 

With so many new features for marketers, it’s probably time to power your LinkedIn marketing strategy. But don’t get overwhelmed, Rossman Media can help your brand to become a smashing success on LinkedIn.

Do you utilize LinkedIn as part of your social media marketing strategy? Do you have a favorite tip to share? We would love to read all about your insights in the comments below!