As marketers, we know all about the delicate balance of basing our strategies off of data and creativity. Social media marketing is no exception so we’ve put together this post full of important data points and are weighing in on how these data points should shape your strategy. 

Going into our 2022 planning, this post will help you have the best social media marketing strategy ever. So, let’s dive in!

91% of Social Media Users Access Social Media Channels Via a Mobile Device

Souce: Oberlo

How it should shape your strategy: Make sure your posts are mobile friendly by keeping them short and sweet.

54% of Social Media Users Use Social Media to Research Products

Source: Global Web Index

How it should shape your strategy: Work with influencers who can promote your products authentically.

Facebook is the Most Popular Platform for B2C Marketers

Source: Influencer Marketing Hub

How it should shape your strategy: Don’t stop prioritizing Facebook. Especially if your target demographic is a little older than Gen Z.

93% of Marketers Say Video Helps Them Land Consumers

Source: Animoto

How it should shape your strategy: About half of the content you publish on social should be video.

76% of Consumers Purchased a Product After Seeing a Brand’s Social Post

Source: Curalate

How it should shape your strategy: Implement a strategy where every fifth post you publish on social highlights your products. Just make sure you’re not being overly self-promotional.

How-To Tutorials Are The Most Viewed Videos On Instagram

Source: Wibbitz

How it should shape your strategy: Grab a photogenic co-worker and create tutorials on Instagram at least twice per month.

LinkedIn is Considered the Most Important Lead Gen Channel By 80% of B2B Marketers

Source: Influencer Marketing Hub

How it should shape your strategy: If you’re a B2B marketer, at least half of your social efforts should be focused on LinkedIn.

TikTok Was the Most Downloaded App in 2020

Source: HootSuite

How it should shape your strategy: TikTok is getting huge and it’s not super competitive to advertise on there yet so it’s smart to put together a TikTok strategy right away and this post can help.

Of All Content Types, Visual Formats Are 40 Times More Likely to Be Shared on Social

Source: Business.com

How it should shape your strategy: Ditch text only posts and spend the time necessary to create visually driven posts.

40% of Social Media Users Use Ad Blockers

Source: Small Biz Genius

How it should shape your strategy: With so many people using ad blockers, it’s crucial to earn media from customers and influencers to keep your social presence strong.

Have you been impressed by any recent social media marketing data points? We would love to hear about it in the comments below!