Social media marketing is crucial for any brand large or small.
To do it right, social media marketing involves a lot of time, dedication, strategy upkeep, lots of monitoring, and tracking your efforts to constantly improve your strategy. It’s fun, creative and super important but not all brands have the internal resources to do social media marketing right.
In this post, we will explore what it takes to run an effective
social media marketing strategy so that you can determine if you run it in-house or you outsource this strategy.
Social media marketing benefits brands in a variety of ways. This type of marketing used to just be about engagement and was “nice to have” but now it’s crucial for brand health. Let’s take a look at the benefits.
Nearly
half of brands report that defining their social media goals is a challenge for them.
Whether you’re going to run social media marketing in-house or hire help, you need a clear view of your goals before you can move forward. The most common goals are:
Whoever runs your social media marketing needs to be an expert at it and have the capacity to scale it.
Many brands that outsource social media marketing worry that they will lose control over their strategy. But that’s not the case! You will have weekly meetings, the ability to approve assets before they’re published, set a budget, and more.
If you don’t think running social media marketing for your brand in-house is an option, don’t fret! Plenty of brands come to this conclusion and outsource this strategy. Benefits of outsourcing include:
Social media marketing agencies are very prevalent. Of course, we prefer you go with
Rossman Media, but you have options!
If your budget is limited, you can go with a freelancer from sites like
UpWork. Just be sure to vet their work.
If you have a decent budget, a social media marketing agency is your best bet. With an agency, you get a whole dedicated team. Not to mention, they specialize in exactly what you’re looking for.
If you decide to outsource social media marketing, vet a few agencies. Look at their portfolios and see if their work aligns with your brand. When you’ve identified a few agencies that fit your brand, ask them some questions to help you choose which one will work for you.
Do you outsource your social media marketing? We’d love to read all about your experience outsourcing in the comments below!